This guide shows you how to create a Meta Pixel that you own, add it to your Business Portfolio, and share access with our agency so we can manage and optimise your Meta ads correctly.

This ensures:

  • You retain full ownership of the pixel
  • Data stays in your Meta account
  • We can access and use the pixel properly as your agency partner

Before you start (important)

Please make sure:

  • You have Admin access to your Meta Business Manager
  • Your Business Portfolio is already shared with our agency as a Partner

If you’re not sure, you can still follow the steps below — Meta will prompt you if access is missing.

Step 1: Create the Meta Pixel (you must own it)

  1. Ensure you are logged into the correct Business Portfolio
  2. Go to Meta Events ManagerFrom Meta Business Suite, click on All Tools in the sidebar and select Events Manager
  3. Click Connect Data
  4. Select Web → Create New Dataset
  5. Name the pixel (e.g. Company Name – Pixel)
  6. Click Create Pixel

At this point, you own the pixel — this is exactly what we want.

Step 2: Connect the pixel to your Ad Account

  1. Go to Business Settings
  2. Open Data Sources and Pixels
  3. Select the pixel you just created
  4. Click Connected Assets > Connect Assets
  5. Choose your Ad Account and click Add.

Step 3: Assign the pixel to our agency (partner access)

  1. In Business Settings, go to Partners
  2. Select Our Agency from the partner list
  3. Click Assign Assets
  4. Choose Pixels
  5. Select the new pixel
  6. Enable Manage Pixel access
  7. Click Save

✅ We can now use the pixel for tracking, optimisation, and ad delivery.

Next Steps

Once these steps are complete, let us know and we’ll:

  • Confirm access
  • Handle pixel setup, events, and testing
  • Ensure tracking is working correctly

If anything looks different in your Meta interface, that’s normal – Meta often changes wording, but the structure remains the same.